I'd also argue this is the case for any company releasing open weights. They're not righteous, they're marketing. That's not necessarily a bad thing! They're releasing some great stuff for free and we benefit from that. Every company doing this has a motivation to not release these for free.
Alibaba, Google, Moonshot, Thinking Machines, etc are not releasing their models for free because they love to. They want to grab market share. I'll take it.
I still will not use a hosted Meta product, but damn this model looks solid.