Propaganda in China is distributed, decentralized—ie it's the responsibility of every minor bureaucrat, clerk, and white-collar worker to produce and engage with propaganda.

See:

https://collaborate.princeton.edu/en/publications/decentrali...

https://yiqingxu.org/replications/lpxx2025.html

https://cira.exovera.com/conferences/engineers-of-the-human-...