If we're just throwing around straw men, then a good example of "opinionated" is websites repeatedly hassling you with CAPTCHA "security checks". They're really concerned that you suffer their exact intended "experience", rather than being able to use your chosen software tools to view/analyze per your own needs.
Open clients/protocols/ecosystems create individual freedom and choices at the edges. One size does not fit all, even if you market it as an "experience".
We've had a lot of open systems and protocols, SIP, XMPP, Matrix, desktop Linux, Mastodon. It only gains adoption from the technologically savvy and fails to capture a regular user base.
My mother, a 70 year old retired special education teacher, got me and my extended family (21 people) on Signal. I didn't tell her about it, I didn't encourage her to use it, I didn't step her through the process. She doesn't know how to make a folder.
Signal hasn't beaten WhatsApp (which still uses Signal protocol) due to network effects, but it is a great solution for everyday users.