Shrinkflation implies a furtive change that the customer is supposed ideally not to notice, but the big 2002 revision of the Mars recipe wasn't that. Masterfoods felt (no doubt with good reason) that consumers were turning against the old, stodgy Mars bar so they remade it into a lite product, basically a Milky Way variant, to win them back. https://www.just-food.com/news/uk-mars-re-branding-offers-co... Unfortunately the result was still a horrible downgrade https://news.ycombinator.com/item?id=49245791 .