People look for different things for "beauty" in men and women.
Taller people--an area where men have a very distinct advantage--make more money and have an easier go of things.
https://www.sciencedirect.com/science/article/pii/S1570677X2...
"Based on the meta-analysis, we found evidence that the height premium varied by context: the height premium was smaller in the U.S. and Australia, and larger in Latin America and Asia. Within geographies, there appeared to be a larger height premium for men than for women."