it depends on whether or not there's someone who sees it as a crusade (rare), sees it as a way to get political clout (very common) and/or is getting a lot of lobbying money (extremely common [1]). see, for eg, the anti-trans bills that are being passed

this is the same rhetorical and political strategy, that there are 'dangerous' people who will exploit your children so please vote for me, the person who cares the most about children and will go after the 'dangerous' people

[1] https://themarkup.org/privacy/2021/04/15/big-tech-is-pushing...