Yes. When my kids wonder why I don't hate AI the way they do I tell them it's because I hate Google even more.
To be more precise, I hate the SEO shithole the internet has become, that Google serves up, that Google facilitated, indirectly created.
(I really don't have any tears to shed if there is a death of the Corporate Internet™.)
They're probably going to figure out how to aggressively monetize and enshittify LLMs at some point.
We're likely at the "golden age" of LLM-assisted web searching and summarization.
Hopefully open models keep it cracked open, but expecting enshittification is always the safe bet these days.
Is there some search engine that you think could have become popular and not ended up with SEO optimization?