This isn't anything new, it was abundantly clear after Facebook removed their fact checking team during covid that the priority was engagement over everything else, and rage bait is exactly that.
I just want to add, that they (FB and other big social media) probably understood what propaganda power they wield after 2016 facebook and cambridge analytica scandal.
Personally - I think that this was the moment when silicon valley billionaires without shadow of a doubt understood that they have power what used to be reserved only for state actors. Bonus - for using that power they get fined penny on the dollar at most or just slap on the wrist.
Update: now situation is even worse - states actively buy propaganda with social media companies, making those companies even more rich and influential.
I just want to add, that they (FB and other big social media) probably understood what propaganda power they wield after 2016 facebook and cambridge analytica scandal.
Personally - I think that this was the moment when silicon valley billionaires without shadow of a doubt understood that they have power what used to be reserved only for state actors. Bonus - for using that power they get fined penny on the dollar at most or just slap on the wrist.
Update: now situation is even worse - states actively buy propaganda with social media companies, making those companies even more rich and influential.