Their leaks would confirm this sort of attitude. They're not trying to become the top player or anything like that - just working to play their part in pushing LLM tech forward and going from there. It was quite refreshing from the 'here's how we're going to dominate the world' nonsense. It's undoubtedly the same attitude that just lets them shrug and cancel the fund raising round after the leaks came from said funding round.
Benefits of having a well performing hedge fund funding DeepSeek.
IIRC, Demis attempted to start a fund inside DeepMind but it was killed off. In an alternative world where he manages to pull that off, perhaps DeepMind would still be independent with Demis at the helm.
Their stance on LLM development is why they earned my respect in a time when OpenAI and Anthropic only earn my mistrust.
That, and the fact that DS is an insanely capable model.
The founder of DS's stated goal is to get to AGI. He thinks this is the path to get there.
Kind of interesting, when compared to the hubris from American frontier labs.