I don't remember any company in world's history that has both been loved and hated by the same users who purchase from it. We love Anthropic for its amazing models, and we hate them for all the shenanigans around the models, including their marketing.
I kinda wish they had not made a comeback after Claude 2.
I enjoy using the models. I also get that there are shenanigans and that marketing is happening, but as long as the models are this effective I can't much bring myself to care. I suspect most of their users are the same.