This is an interesting premise, and I would like to read the article, but the weird scrolling makes that almost impossible; the pictures overlay the text to such an extent that I can only read a couple of lines at a time. I wish there were some browser feature that would force sites to use normal scrolling.
For me, the images and text are out of sync; by the time the focus in the image has moved to the next item, the text is already hidden under the image.
This is so ironically on point.
I recall reading a shampoo bottle in the bathroom maybe 25 years ago because there was nothing else to read.
Meanwhile now you are correctly complaining about how weird the scrolling feels like.