Did the company fix the high friction between any service and their models' API?
I hope so. It seems mind boggling to me that an user needs to surf around different sections (plural) of google cloud console, then this Vertex and do a dozen clicks to issue a simple key.
You can use the Gemini API which is independent of the more complex Vertex AI API. Not sure whether you still have to visit the Google Cloud UI for some things (like billing) though.