Disclaimer that I haven't tried this since January, so things may have changed in the last 7mo, but this was my experience at that time: https://x.com/pwnies/status/2010523020629274723
At a high level though, as a rule of thumb Google assumes that they're serving companies at Google scale first, and at a human scale second. For other companies it's the opposite. Generally what that means is the first experience you get with a Google product will route you through 8 different dashboards to set up ACLs before you've hired your 2nd employee.
> they're serving companies at Google scale first
I think that's actually a very interesting insight that would be helpful for PMs on GCloud to take note of. As a single founder, setting up Google Cloud, it's like they start out by assuming you're bigco, forcing (I assume most) of their users into a arduous process of removing components they don't need.
Google AI Studio is one of Google's solutions to this problem, but in typical Google fashion, it's bolted-on without any clear connection in the ecosystem. If you're also using GCloud, it's hard to remember it's even there.
OpenAI's platform, by contrast, is streamlined, easy to use. With Google, I feel like I need to wade through the documentation first before even using the darn thing.
FWIW I definitely did not not need to do anything like that to generate a key via AI Studio. It was like three clicks to get the free tier key, later on enabling billing was a few more plus typing in credit card info.
Similar experience here, for what it's worth, though I didn't get as far as you. I basically just stopped and didn't bother - it was easier to go through OpenRouter than spend more energy on it.
Also:
> Google assumes that they're serving companies at Google scale first
So much this. I'm currently grandfathered in until the end of the year on Google's Search API, but the $35,000 they want to continue usage of my < 1000 personal searches per month, not going to happen. It has honestly been easier to use Anthropic to help me build my own search index & crawling infrastructure than deal with Google.