I feel like there's a common theme in business advice like this, the bullshit jobs thesis, general alienation of workers, that individuals have a lot of tunnel vision and don't understand the place of a firm in capitalism. The reality is we don't know what strategies will and won't succeed. The system overall works to the extent it works because a hundred thousand monkeys throwing shit at the wall are bound to hit a few targets at least a few times, even if the vast majority of them miss. The larger economy and investment ecosystems are set up under the assumption that most products will never see a single user and most companies will fail. Most employees will spend much of their careers working on projects that get scrapped. It's not much different than life itself. Evolution has no master plan. Most organisms never reproduce. Most species barely make a blip in any ecosystem before going extinct. It sucks for the individuals, but the larger collective goes on and thrives. Life itself does fine. The economy at large does fine, in spite of the ebbs and flows of the business cycle with its bubbles and recessions. Everything still works out in the long run. It's not only okay to fail but it's crucial to the long run success of our collective endeavors.

The vast majority of business strategy is just the lucky survivors assuming in retrospect they were smarter than everyone else. I've been seeing it my entire life, not just in business but in the military, in politics, in sports, in entertainment. Some project leader has one success and coasts off of that forever, failing over and over again afterward because they keep getting rehired, reelected, or re-invested in by inherently conservative investors, hiring committees, team owners, voters, party leaders, who blindly assume winning a Super Bowl means you must have known what you were doing, no matter how many random bounces going your way you had no control over it took.