> From the manufacturer's perspective, the life time value (LTV) of us as a customer was basically just one fan + the free marketing of folks like myself writing this kind of post.
Given there's zero barrier to substitution + the TAM for fans and lightbulbs is huge as sibling comment mentioned, there's no reason for the LTV to meaningfully exceed 1 puchase and the value of that free marketing could be higher than the EV of purchase N+1
E.g., if my name-brand turd wears out unreasonably, I don't replace it with the same name-brand turd; instead I replace it with an ephemeral Chinese brand turd which is just as likely to have similar build quality and features.
Time and Materials?