Looking through your blog it is very much keeping the brand baked in. It would be a nice little nod to toss a couple sentences about the branding on the about page or somewhere so if someone wants to know how you came to it they can. Leaving it to "wink, nod, inside joke you'll never know" is a bit off-putting when you are building a brand around the theme. It also makes it more memorable for those that read the blurb.

An inside joke that confuses your target audience and makes you sound like a joke, is probably not what you want as your brand.

(FWIW I like the branding. Hugging Face doesn't seem to struggle because of its name either)

Me, looking at an enterprise product: “Hmm, but do they guarantee FULL lore? I don’t really need to know what the lore is, just the assurance that it is full”

lore does not make it a good or professional choice