I will offer a perspective on a currently incomplete thought. It is management, but it is management of how management imagines managing a human, which, lets face it, is not that great. In a weird way, management as a group now has almost exactly what they have always wanted: an answer presented in a cheerful and serious way that requires expertise to disprove as bs.
That is why them on the higher floors like it so much. The higher the flower, the more they like it