Haha, I like all these adapter designs though my favourite was the Copenhagen Wheel[0]. I saw someone ride one near Mission and S Van Ness and loved it. Sleek device. This particular one in the OP is definitely built for safe societies, right? Definitely not for the North American market, haha!
It went on sale in the US before the EU. Did you even skim the wiki page you linked?
Basically, the Copenhagen Wheel moved all the complexity of setting up a hub motor drive system - motor, battery, controller, sensors, computer - into the hub shell itself.
Which made it seem neat and clean, but meant it had serious reliability issues, couldn't handle wet conditions[], wasn't really repairable, and was expensive compared to more reliable alternatives with better battery life, etc.
[] The manufacturer apparently stated that "[...bad bearings] can occur when the Wheel is repeatedly exposed to wet conditions. Due to the nature of the problem, this cannot be repaired": https://forums.electricbikereview.com/threads/known-issues-p...