Nobody using it is actually the ideal outcome. AI features are added, at no additional cost to the consumer, to extract money from investors. If customers began using the product, this feature would actually start having an ongoing cost.

I really do wonder if the market is being irrational or if we just cannot see what they are

I suspect that many people dislike AI but are begrudgingly using it. I would put money very few people are completely avoiding it. It's very hard to avoid now anyways.

Maybe the AI company strategy is really just "make it so invasive in life it's so difficult to avoid and expensive enough to revert that companies and governments will never go back anyways"