alt Hacker NewsThe average time on site and bounce rates I have got from advertising my software inside ChatGPT and Reddit are so terrible that I can only assume that most of the clicks I am paying for are fraudulent, although it is not clear who is doing the fraud.
https://successfulsoftware.net/2026/08/13/my-experience-buyi...
https://successfulsoftware.net/2025/08/11/what-i-learned-spe...
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The answer is at every level, and each level is separated into multiple sublevels of fraud.
I mean, paid traffic will almost always be worse than people actively seeking you out or finding you organically.
But I think there are definitely some opportunities for boosting your marketing/product strategy. Maybe ask ChatGPT for guidance on optimizing your advertising/marketing efforts?
I think there's enough low-hanging fruit (landing page that offers a free trial behind an email sign-up) that it'd probably help.
I have a hypothesis that that majority of ad clicks are misclicks where someone closes the new page within <1 second.