Chilean Patagonia, not Patagonia, Inc.
(/s though from the title did consider for a second that it meant a retail store in some isolated place)
Phew. I am sitting here in my fleece feeling attacked.
"At the End of the World" disambiguates it pretty well, I think.
The lonely men sewing VC's ugly sweater vests, at the financial end of the world.
Patagonia as it’s referred to today was never unpopulated, it still has an indigenous population. This narrative is used everywhere for vast untamed wilderness that just ignores the many people still living there.