Following this kind of process blindly and optimising for it leads to a terrible product. However it can lead to more revenue in the short term.
It leads to more tracking and higher marketing budgets. And sometimes it leads to more revenue, but since the marketing department is in charge of the statistics, well, did they really?
It leads to more tracking and higher marketing budgets. And sometimes it leads to more revenue, but since the marketing department is in charge of the statistics, well, did they really?