I suspect that this kind of tactic is going to be everywhere in a year or so. Entire fake personalities and organization websites on the Internet created just to push a narrative or to advertise a product, which completely drown out real information.
At some point they may be indistinguishable from human-produced work, so the only way to verify if a site is someone's genuine opinion or AI-generated narrative is through some form of authority (or something else that is very difficult for AI to fake, but that protection can be broken by advancing technology).
If that happens, then in turn AI chatbot makers would in turn need to look for these kinds of authority to continue to provide accurate information, and said authority websites can use their privileged position to charge for access of their data.
Hah, check out this video on "Egon Cholakain", in regards to fake online personalities. I promise you this is actually a good rabbit hole.
it's happening for years now, just in slightly different form, so far it was called disinformation, seo, astroturfing, hasb... ehem... last two years were devastating for charred remains of twitter with all those llm bots having free reign, twitter went from global news board to global gutter in record time thanks to disinformation and astroturfing campaigns
Sama saw this coming a decade away, which is why he invested in Worldcoin (now World). At some point people (and agents) will be clamoring for human verification at the speed of technology.
I'm not a fan of World, but this is a portent of things to come. Spread the disease, sell the cure as they say.
Propaganda is not a new thing. It might look slightly different on the internet, but it doesn't look that different. Creating organizations to push a narrative was just as much a thing 100 years ago as it is now.
Although comments below point out that this has been going on for a long time, I too think it will be geetting infinitely worse in the near future. Everyone will want their own poisoning factory.
One consequence is that one should be extra-wary when asking AI about current, controversial topics.
But another consequence is maybe that there will be a demand for models with an older cutoff, before generalized poisoning and slop?
> through some form of authority (or something else that is very difficult for AI to fake, but that protection can be broken by advancing technology).
The word you're looking for is "reputation". It's been a critical part of society since forever.
It's already been happening for a very long time. The US' "Operation Earnest Voice" happened in 2010/2011[0]
And it's not just state actors. Anyone who was online during the Amber Heard/Johnny Depp trials was likely inundated with media about that trial. Both of their legal teams utilized bots to drive online discussions[1][2]
[0] https://en.wikipedia.org/wiki/Operation_Earnest_Voice
[1] https://www.latimes.com/entertainment-arts/story/2022-07-19/...
[2] https://www.tortoisemedia.com/2024/02/26/depp-v-heard-who-tr...