It'll never get reviewed. They'll distract them with something other piece of news.

And don't be shocked if a bunch of California government officials bought a bunch of Goodyear stock right before this.

Because things aren't as simple as you make up.

"why can't California just ban the sale of them" -- because that infringes freedom too much? There are probably lots of special machines with tires (e.g. in construction, farming, mining) that absolutely need "bad tyres". Because only they work, e.g. due to construction form or physical properties like maximum pressure.

If some armchair person now goes here and outright bans all tyres that don't match some efficiency numbers ... then all of the users of such equipment will be punished. THAT would be an overreaching government action.

However, having some labels that indicate to those customers that care (and can care, because they don't have to consider other constraints) is actually something that enlarges freedom. You get the info, you can act on it, but you're still free to NOT act on it should the circumstances for that be okay. And ultimately it's you that decides this, not some government authority.

> If a tire is "inefficient" and therefore "bad", why can't California just ban the sale of them? Instead there will be a new government funded office and rating system

Isn’t it doing both?

I understand how the article could make it sound like they're doing some kind of complicated matching process, but what California is doing here is pretty close to just banning the sale of them. They're establishing the rolling resistance coefficient as the state's official measure of tire efficiency, attaching a leaf ranking to different ranges, and through 2031 phasing in maximum values which tires must meet to be sold.