Amazon is almost completely unusable for search at this stage. I think perhaps 3/4 of the results are sponsored ads. Three in four. Trying to find a good deal on a product, even if you know precisely what you're looking for, is a real headache of trying to dodge the advertisement minefield.
I imagine most readers haven't tried tiktok shop (or similar Chinese consumer shopping platforms).
ByteDance has reimplemented their now infamous video suggestion algorithm for shopping and it is _very_ effective.
Once the infrastructure and logistics of the Chinese eCommerce platforms improve in the US, it will be so much better that I imagine that Bezos only recourse will be to have congress ban them (a la the Chinese EV ban).
He will likely be successful in doing this and allow the US to slide further into modern technological irrelevancy at his own benefit.
Yeah, it's truly awful if you're looking for something specific. I tend to find things by finding something I don't want then clicking through 16 pages of "related to this item" ad nauseum. I find myself more often using ChatGPT to find things now because their search is sooo bad. Like, if I want petite clothes, I do not want clothes that are not petite, folks. Why is this hard?
It’s wild. I was trying to find a cheap bookshelf with a specific style the other day. Firstly, I couldn’t filter by exact width. It autogenerated a width range (like 24-30”) which was different on subsequent searches and several inches away from what I wanted.
Second, I found a product I liked but was the wrong size. As far as I could tell, they can’t even show you recommended similar products. They show you what other people clicked on or bought in the same order. But not just actually similar products in the same style.
This plus the login-walled reviews is unfortunate because once I stopped buying from Amazon I'd continue to go there to browse before buying elsewhere.
Also, even after you find precisely what you're looking for, there is no guarantee that what arrives will not be a cheap imitation or reduced-quality version of what you purchased.
Even without the ads, Amazon search is abysmal. It seems to ignore half the words you enter. I often resort to using Google or ChatGPT to find items on Amazon which I know are there, but which their search box doesn't surface.