alt Hacker NewsThe Fairphone (Gen. 6+) comes with upgraded internal hardware that doesn’t compromise on our industry-leading repairability standards. The ‘plus’ isn't about adding features for a longer spec sheet; it's about intentional improvements that keep your device capable for longer.
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This has it backwards, it is the AI that writes like cliched AD copy. Feast your eyes on this quote from a whiskey CEO, supposedly written in 2016:
> ‘When you bring people in from overseas [to Scotland], you’re working on their mindsets,’ he says. ‘You make them get a feeling for Scotch. It’s not about an advert, it’s about this magical industry with its rich heritage and this history.
> ‘It’s not about kilts and drums, but it’s about the Highlands, the water, the peat, the stories, and I call it softness – it’s very gentle marketing. A lot of what you’ve got to do is to win the hearts and minds.’
The waybackmachine has it first in 2019, but that's early enough to know this is 100% human trite bullshit. https://web.archive.org/web/20190823030911/https://scotchwhi...
I wonder at what point we're just going to see people writing like AI because they read it so much? That said I'm fine with companies saving money on copywriters
It really irks me that it still can't get the contrastive clauses right. "it's not about adding (more features), it's about (more features, but with a different emphasis)" is so empty of meaning. how do people copy edit this and not notice?