There is a reason why they are partnering with Rayban; meta has no brand name it can use. Which is pretty wild, because every other big tech company has _some_ kind of brand a non trivial number of people — paying money — who would say something like: "I really need/want to use it every day because it is useful to me, my work would be severely hampered without it"(or some syntactical variation of that sentence with varying amounts of affection towards the brand)