I look for independent artists and craftspeople. I recent bought a pack of sci-fi posters for my apartment from an artists who designs it herself and who has an independent reputation.
My goal has now shifted to identify the thinnest intermediary between my dollars and the person doing the labor for the product/service I'm paying for.
This is an interesting goal. I would agree in general, but in the age of AI I'm feeling like much of the 'labor' being done is done by AI.