Ray-Ban is choosing to produce these in a partnership. They don't have to participate and by doing so they're guaranteeing they exist and profiting from the bad behavior. And even making them more stylish and therefore more appealing.
A "reasonable adult" would have no trouble understanding why someone who thinks the existence of these glasses is a moral and privacy nightmare would also seek to punish Ray-Ban.
Well, if the average consumer isn’t revolting against Ray-Ban, maybe your premise is mistaken.