alt Hacker NewsApple announces changes for apps in the European Union
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> The Core Technology Fee, a per-install fee for developers that achieve extraordinary scale, will be replaced by the Core Technology Commission, a simple 5 percent commission on digital transactions in apps distributed outside the App Store. The new terms also eliminate the initial acquisition fee and store services fee.
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> In order to keep EU users as safe as possible, Apple will continue to require every alternatively distributed app to go through Notarization — a baseline review focused on basic functionality and protection from serious threats.
All in all, still extremely anti-consumer. If I can download and run arbitrary code on my Mac--even if I have to jump through scary warnings--why should I not be able to do so on my phone? Why would one computing platform be different from the other?
What I've always found strange about this saga is that Apple's argument has been "we need to be reimbursed for our investments in R&D and maintenance of the App Store". I don't disagree, that seems fair. But they already DO charge explicitly for this... it's the developer program fee. Is this not the exact mechanism they should be using? As far as I can tell the court case didn't broach this.
>For App Store apps that link out of the app to complete purchases, the commission will be 15 percent. Developers in the programs mentioned above will pay a reduced rate of 10 percent.
This is one of the most 'evil' policies I've simply ever heard of. I know today it's not even allowed to mention it, but it seems like the most slam dunk monopoly abuse possible. The damage to customers is clear, a company could charge 15% less and receive the same amount if they were simply 'allowed' to tell customers to go to their site. Somehow Fortnite did exactly this, got banned for it, and it still wasn't enough to put an end to it.
More details in the developer portal: https://developer.apple.com/support/apps-in-the-eu/
It seams that for "reader apps" (like Netflix / Spotify), things got slightly better (https://developer.apple.com/support/reader-apps/#:~:text=16....):
> Beginning October 1, 2026, reader apps distributed in the EU may promote out-of-app offers for digital goods and services without an actionable link [...]
So you can now at least promote your offers, which was forbidden previously.
A reader app is, in Apples words: "With reader apps, people can sign in to their account created outside the app, letting them view and enjoy previously purchased media content or content subscriptions on their Apple device."
> For users under 13 years old, apps from the App Store cannot link out to websites for transactions to protect against the risk of scams that target younger kids.
Lol - I've been using the phrase "casino games for children" to describe Apple's primary App Store cash cow since I first heard someone use it since it describes the genre so well. And I just realized this latest policy is them saying "Nobody exploits children with casino games but us!"
> Web distribution, which is available only in the EU ... require every alternatively distributed app to go through Notarization — a baseline review focused on basic functionality and protection from serious threats.
This is quite a big change for EU users. What I don't understand is how Apple will track the new 5% commission for web distributed apps. You do need to register for the programme, so maybe that is one way they track businesses and get a right to audit their books.
> Apple today announced changes to its business terms for apps in the European Union, following close collaboration with the European Commission. These changes resolve Apple’s disagreements with the Commission over business terms and alternative distribution.
this seems to imply the Commission signed off on this. I really can't imagine that this changes anything meaningfully wrt to the DMA?
The EU has signed and ratified the WIPO treaty. There’s nothing they can put into the DMA that can cancel out the treaty.
Installing software in iOS uses Apple intellectual property and WIPO guarantees their right to charge a commission.
If you don’t like this, get rid of WIPO!
So, is this an announcement of the changes, or a press release announcing an announcement?
God damn it all to hell when even the comms department issues stupid crap like this.
Where is the corresponding EU announcement?
A quick Google produces nothing. Fishy.
I predict 2027 will be the year of the PWA ... and desktop Linux.
As I understand it:
> A person buys a handheld computer
> I make a program for the computer
> A person downloads the program directly onto their computer
> A person makes a purchase for services within my app on their computer
> Somehow Apple gets 5% of the proceeds, despite being entirely uninvolved except for the initial sale of goods
An analogous situation would be Mercedes-Benz demanding 5% of every ride booked in a taxi they manufactured, for the reason that they have to continue to make and sell parts for the vehicle, and everyone (including the EU) somehow being A-OK with it.
This is a loss if the EU actually considers this acceptable. I should be able to Just™ install an app from whereever, and Apple shouldn't have a say in that. Notarization isn't needed on PCs or Macs, and yet here we are.
>Unified Business Terms for Developers That Distribute Apps in the EU Under this new model, Apple will charge a commission on the sale of digital goods and services. The Core Technology Fee, a per-install fee for developers that achieve extraordinary scale, will be replaced by the Core Technology Commission, a simple 5 percent commission on digital transactions in apps distributed outside the App Store. The new terms also eliminate the initial acquisition fee and store services fee.
Imagine if every purchase of an application on Windows had to pay a 5% EU allowed Microsoft Monopoly tax.
Is Apple still able to apply this to digital stores too, like Kindle ebooks, or has that at least been fixed? Because, again, imagine if Microsoft also required you to pay a 5% tax on every purchase made on Windows.
It's just crazy that the EU literally worked with Apple to allow this.
I don't even understand how these could be acceptable terms for the european commission:
For apps distributed via alternative app marketplaces or the web, Apple will charge a 5 percent Core Technology Commission.
I wish Apple would extend these options to me as a US user and developer. I’m jealous to be honest.
So how are they trying to circumvent the EU regulations this time?
> For App Store apps that link out of the app to complete purchases, the commission will be 15 percent. Developers in the programs mentioned above will pay a reduced rate of 10 percent.
What the fuck. Does this also include apps that keep purchase management entirely out of the app? And if so, is that even legal?
Hope I'm misreading this...
Edit: to give some context to my "what the fuck is that even legal", consider this. my phone provider has an app that lets me modify my cell contract, and buy additional services (fast 5g, extra sims, whatever). Utility providers, grocery delivery platforms, many such cases. what's next for apple, will they come for their pound of flesh there, too?
Too low blood pressure? Not anymore, thanks Apple.
They’re starting to cave.
Turnis taking the reins perhaps?
This has clearly been tilting at windmills this entire time. They were never going to win. How much time and money could they have saved by giving a reasonable amount instead of sticking their fingers in their ears and yelling “la la la I can’t hear you why do you love criminals”?
> For users under 13 years old, apps from the App Store cannot link out to websites for transactions to protect against the risk of scams that target younger kids.
So that means Fortnite can't link out, right? Or does this mean because it's being delivered by the Epic Games Store, they can bypass that rule?
Why can't we just use our computers the way we want to use our computers? It is so dumb that vendor lock-in even exists, and I'm sick of it.
Apple just can't read the room can they? For a while I agreed with their stance to not allow web payments for things like IAP but as time has gone on the stance has become less and less defensible and tipped over in the absurd.
I'll state plainly: Apple should get 0% of the non-Apple-processed payments.
- You link out (or even payments in-app not through Apple): Apple gets 0%
- You aren't in the app store: Apple gets 0%
They should have to actually compete, do things like allow developers to give refunds, allow different monetization strategies (upgrade pricing?), make App Store Connect _not_ a steaming pile of shit.
The rent-seeking has got to stop.
Apple makes money on the hardware, Apple makes money off developers, Apple makes money off ads, Apple makes plenty of money. Taxing every financial activity (expect for the growing list of carve-outs which look sillier and sillier as time goes on) is beyond the pale.
I will say that I think the 30% deal was a good deal when the App Store launched but times have changed, taking payments online has gotten easier, hosting something like the App Store has gotten cheaper, and the App Store does not provide enough value to deserve so rich a cut.
The crap apps that sail by review while legitimately good and well-crafted Apps get held up is but one example. If App Review was faster and/or better we might be having a different conversation but Apple has not upheld its end of the bargain and has the audacity to still think they deserve a huge cut.
There are whole categories of apps I wish I had on my iPhone that will never see the light of day because of Apple's policies and/or they are DOA because Apple wants 30% [0].
If macOS launched today I probably wouldn't touch it with a 10ft pole because of how locked down it would be. Even now we have to fight to run the software we want unless it's signed. How Apple doesn't see that they are killing the golden goose is beyond me. There is plenty of money for them to make and the only way Apple can continue to squeeze is due to anti-competitive practices which harm all consumers.
I still think the DMA was ham-fisted and written by complete morons but it was a step in the right direction. It's too bad our "elected" officials are bought and paid for and too busy engaging in one-upmanship or cheap shots to do anything close to actually governing.
Lastly, I continue to find it disgusting and immoral how much money Apple makes off incredibly unsavory practices like the casinos for children (and adults) they promote and encourage (gems, coins, tokens, loot boxes, and the list goes on). Our corrupt politicians are complicit in abdicating any responsibility for the cesspool which is 99% of IAP.
[0] Yes, I know it's 15% for small business but while they tout that regularly it's not so black and white. There are cliffs, it's not progressive, and you have to apply for it. 1 good year can screw you over and using just revenue as the marker is wrong IMHO.
> "These changes resolve Apple’s disagreements with the Commission over business terms and alternative distribution."
[...]
> "The Core Technology Fee, a per-install fee for developers that achieve extraordinary scale, will be replaced by the Core Technology Commission, a simple 5 percent commission on digital transactions in apps distributed outside the App Store. The new terms also eliminate the initial acquisition fee and store services fee."
[...]
> "In order to keep EU users as safe as possible, Apple will continue to require every alternatively distributed app to go through Notarization — a baseline review focused on basic functionality and protection from serious threats."
This is bonkers, I can't believe the EU Commission agreed to it. The main issue that the DMA was about still remains: Apple retains ultimate control over app developers' dealings with users.
The status quo that the EU should have pushed for, and which Article 6(7) of the DMA requires, is one where a developer can distribute iOS apps to users without ever entering into any contractual relationship with Apple. The OS APIs that most apps use are already paid-for by the user when they buy the device. Apple wants to double-dip and charge developers for the value that the users already have by virtue of owning their iDevices with all the necessary iOS paraphernalia in them.
Of course, Xcode and the SDK overall aren't paid for by users, so Apple can charge devs for it, but so far there's no way to signal to Apple that you have opted out of using their SDK and have the fee waived. Not that it would be enough anyway, since even having to interact with Apple in any capacity to be an iOS dev is the main problem.