alt Hacker NewsI respect Seth quite a bit and have been an avid reader for two decades, but this post struck me as odd.
It reads as though he’s just discovering how the digital advertising industry works (and he's a marketer) ... not just Amazon, but also Google etc.
And Apple. Unsurprisingly, the brand name of my app converts best, except Apple wants an outrageous $3 per click or something. Of course, I simply live with no ads and trust in people finding the correct download link if they want my app and not the competitor bidding for my brand keyword.