I agree actually. I understand the use of "we" to mean an achievement of humanity (like: we've been to the moon) but I find that often "we" is a substitute for "someone not me" - as in "we should make healthcare free" coming from someone who doesn't perceive a role in actually doing any of it.

In this case it's kinda just confusing. The headline should be "Israeli startup + NASA ..."

We Flew to the Moon and Back So You Wouldn't Have To!