People take much more time off during the summer in the USA than during other times of year. It’s somewhat regional, but it’s been true in all the place I have lived. Probably July is the most common month though because in some regions schools start sometime in August. It’s not uncommon for people to take 1-2w off during that period. More than 2w often requires extra approvals, so is less common.
Exactly. Say on average people take 2 weeks / 16 week off in that period, thats 12% traffic right there.
And smarter people than me can probably find some extra-linear relationship between usage and required limits for uptime etc.