This really isn't a new problem.

That's why the mantra in running restaurants has been "location, location, location".

Location was a proxy for marketing and attention, based on foot traffic. So yes it does need to be updated to be the 2026 version for what gets peoples' attention on trying your new thing.

I think almost all good restaurateurs know that. The rest, who hyper focus on food quality, are tragically doomed.

source: my parents were in the restaurant business