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bcaulfieldtoday at 6:30 PM3 repliesview on HN

Amazing. A post asks a question in the title that I actually want answered, and then goes on to answer that question clearly and succinctly. Maybe the best corporate content I've seen this year.


Replies

usuitoday at 6:43 PM

But how can I find the answer to the question without reading punchy headers followed by paragraphs like

> How We Leverage Naming

> Our Naming Strategy, Explained

> Why Swedish Is Important

> The Bottom Line

And unforgettable aphorisms like

> It isn't just a name—it is the output of a scalable, globally coordinated, linguistically validated, Swedish-inspired naming framework designed to optimize brand consistency

to let me know? I'm completely lost on this page and can't find the answer without these.

show 1 reply
deadbunnytoday at 6:50 PM

May I introduce you to the UK chain Iceland and their stance on management consultants?

https://about.iceland.co.uk/our-story/the-dark-ages/beware-m...

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lefratoday at 6:37 PM

I agree, and it's kind of sad that getting simple, clear communication is exceptional.