I’m not Tim Cook. You need to send an email to him, apparently he reads them. Anyway, I still prefer that instead of having a risk accidentally installing some shit scam app from literally anywhere on the internet. Is it so difficult to understand the difference? At least I can hold Apple liable when I buy a scam app on their App Store. What you propose is basically shareware of 1990s. Zero security.

Don’t get me even started on the hypocrisy of the people wanting what you propose. So, the reason you want to build an app for iOS is that there are many of us. There are many of us because of App Store, mainly, as an end user. Pick one. You are proposing breaking the only platform making the iPhone an interesting product for a computer illiterate.