Google doesn't care about you. If you have to close one website that is infested with Google's ads/tracking because it doesn't actually have the product what you want and you're forced to search for another website that's also infested with Google's ads/tracking that's much better for Google's bottom line. That's what Google cares about.
Until you stop using google search, which I and many other people I know have done.
Losses and gains on the order of 0.5% market share may not sound like much, but at this scale it’s a vast amount of money. So being slightly more hostile needs to be offset by meaningful increases in revenue.