At the possible expense of just linking every page of their dark ages saga, The Chief Executive's handbook is somehow even more mask off 'but really, just absolutely fuck that guy'.

https://about.iceland.co.uk/our-story/the-dark-ages/the-chie...

Like, it's the only page with the 'we're in the UK and I don't want to be sued for libel at the drop of a hat' disclaimer at the bottom.

That's pretty shocking.

Yeah, except profits are down from the peak. I do not know enough about the market, but my suspicion is that they basically benefited by focusing on a specific market, "Focus," and will basically see this erode over time as more companies in the high end move into their market.