alt Hacker News>If you’re searching for an air fryer, Amazon already knows quite a bit. They know the best-reviewed, least-returned, best-priced model. The only purpose of the ads is to get you to pick an air fryer that isn’t that one (or for the best air fryer, to keep you on track to buy the one you wanted in the first place).
What if I made a new air fryer that hasn't received a lot of reviews and costs a little more because of its quality? How would I break through, if not ads?
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There's also the fact that Amazon really doesn't know the best-reviewed item anyway, at least in any meaningful sense, since most reviews (including verified) are fake/inorganic.
> How would I break through, if not ads?
Make YouTube videos. Food porn is a thing, and some subset of that crowd will want to watch you fry stuff with your "pro" fryer.
The point of this article is that, if Amazon doesnt want you do, then you wont.
> How would I break through, if not ads?
You wouldn't, your product would languish in obscurity and unless the searcher knew the exact actual product name forever be on page 200 of the search results (As a Sci-Fi book author I found this out the hard way). Influencers and having followers can also help your product break through, but that's about it. Self promotion of your product is usually actively discouraged or banned by many forums.