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mikepurvistoday at 8:35 PM1 replyview on HN

Interestingly the "dark ages" subpage is not linked from the parent page: https://about.iceland.co.uk/our-story/


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kristianctoday at 9:03 PM

Reading between the lines, you kind of get the picture...

2006 A spectacular turnaround sees a 10% sales decline turned into growth of 20% year-on-year by March 2006, making Iceland the UK’s fastest-growing food retailer.

2005 The Big Food Group is taken private and Iceland returned to the management of Malcolm Walker and other senior executives who had been ejected in 2001.

2004 The Big Food Group is nearing bankruptcy as provisions made in 2001 come close to exhaustion.

2002 Iceland-Booker is renamed The Big Food Group and launches a grandiose recovery plan (Click here to read the saga of ‘The one, two, three, four, five year recovery plan’) but customer numbers and sales remain in steady decline while costs escalate.

2001 New Iceland chief executive Bill Grimsey issues a massive profit warning, and Malcolm Walker and other senior managers are forced to leave the company