Right. If the only metric was "best-reviewed" then more people would be faking reviews.

To be clear I'm not letting Amazon entirely off the hook here, but Seth's situation is somewhat unique in that "someone looking for a particular book" seems to me like a really different use case than "I want an air fryer".

And "Amazon’s theft makes products more expensive" falls a little flat when a main reason for shopping on Amazon is that their prices tend to be really good.