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decimalenoughyesterday at 9:22 PM1 replyview on HN

Because it would then be pronounced IKE-Oh.

Also, the A is short for Agunnaryd, the founder's hometown. (IK is his initials, Ingvar Kamprad, and E is for Elmtaryd, his family farm.)


Replies

qurrenyesterday at 10:11 PM

The A can still stand for Agunnaryd and the circle at the top can be the midnight sun, which embodies the sprit of Sweden