Dr. Bronner lost his family in the Holocaust and it seems to have broken his brain a little.
"After escaping from a mental institution in 1945, Bronner went into business"
https://en.wikipedia.org/wiki/Dr._Bronner's_Magic_Soaps
"After escaping from a mental institution in 1945, Bronner went into business"
https://en.wikipedia.org/wiki/Dr._Bronner's_Magic_Soaps