https://www.telegraph.co.uk/news/health/news/10817787/How-ch...
Generations of men have been taught that when walking with a woman on a pavement, they should always take the side closer to the road allowing her to keep further away from the traffic.
But Dr Iarla Kilbane-Dawe claimed that Londoners should avoid walking too near the kerb because on busy streets, air pollution can be up to a third higher than on the inside of the pavement.
So in effect, if you want to be the chivalrous man (which no one forces you to be) you still should choose the roadside side of the pavement.