This doesn't excuse a message that literally reads like call to action.
Public companies and their executives deserve the same treatment as the government and the politicians. It is completely fine to let them know that the people are upset with their decisions.
What would be wrong with a call to action addressed at someone likely in a position to stop this bullshit if he cared enough?
I'm just thinking that someone who has 100k LinkedIn followers might be happy about any type of engagement, including nerdy rage bait.