It doesn't take very long (because compute and storage are separate in most of them) but good lord does it get expensive. Every time you click that upgrade button you are doubling your cost. It's really painful when you have a spiky workload that is performing fine like 95% of the time but you are watching the p99 and need to double the cost of a very expensive infra component, only to improve the experience of the heaviest 4% of your workload. This is to say nothing of the gambit you then have to play with reservations/prepays.