It sounds to me like you're describing enshittification. As coined by Cory Doctorow:
> Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys
(Although I'm not completely sure this maps onto Anthropic, which was never primarily targeting consumers.)
it's always been this way with Claude/Ant though, not something that changed
This is more SV modus operandi
Precisely. Anthropic was never good to its consumer users.