I was surprised when I went for an extended visit to Colombia - outside of beef cuts (an entire rack of ribs, bit butcher cuts, not a single steak or a dozen hamburger patties) frozen foods are virtually non-existant. If you wander into any American supermarket or costco roughly 20% of the floor space is reserved for frozen foods. Something as ubiquitous as the bachelor frozen pizza just doesn't exist in their super markets, despite being the same size and ~roughly the same dry goods/shelf goods.
10 years ago, 80% of columbian homes had refrigerators and almost every home suffers from at least one blackout a year. this can be hours or days, during certain seasons.
and lastly, cultural reasons inform appliance design, which loops back around: columbian freezers are really small.
https://www.alkosto.com/nevecon-electrolux-side-by-side-423-...