My mind tingles when I heard about three letters and subverting the public.

Reminds me of the CIA make Jackson Pollack and modern art popular.

The idea I come back to is that history has its own momentum. You may be able to nudge it in the right direction and accelerate things. But it’s hard to push against momentum. Examples of this are “industry plants” where an industry will try to create the next great hit, but reads the room wrong.

But if you work at the CIA you gotta believe you can subvert the public. “You can’t tell people what to think, but you can tell them what to think about”