Your alternative is that companies shouldn't be allowed to change because the changes they want to make will make some people upset?
Raise prices 1500% and you'll find out that you were way underpriced, you'll create an opportunity for a competitor, etc.
This isn't cancer medication we're talking about here, it's some dumb SAAS product.
Edit: Appreciate the haters as always but can somebody please explain what they believe a company should be forced to do?